Notes from Resonate
by Nancy Durte
Organizations need to continually shift in order to stay healthy and grow.
Leaders at all levels of an organization need to skillfully create resonance if the organization is to control its own destiny.
The presentation of an idea has a direct correlation to the growth and success of the idea. Poor presentation can result in good ideas withering at their presentation.
If you want your idea to grow you must stand out from the crowd.
People at presentations are seeking a human connection not jargon.
Presentations need to be emotional as well as fact based in order to bring about resonance with the audience
As the presenter it is your role to be the mentor / supporter of the audience(who is ultimately the hero)about which the presentation is focused on.
A mentor must be humble to allow the audience to resonate and obtain insight of the presentation.
Presentations should create an experience not be a document or report displayed as a "read along".
A presentation should end on what could be. A willingness to be transformed.
You should repeat the most important points of your presentation and provide the audience with an inspiring view of the world as is could be with your ideas adopted.
Remember: The end of a presentation is remembered more clearly than any of the other segments. It should be inspirational, blissful, describing the "new world" with wonder and awe. Affirm that the world that could be is right and better than the world that is.
By the end of the presentation the audience will be one of two ways
full of support (good)
not full of support (bad)
Case study: Elements of a good presentation
what is -> what could be -> what is -> what could be ->
alternating between speaking / playing the piano, presenting from the stage or being in the audience, large gestures and dramatic facial expressions
stories that bring laughter and tears, something that will touch each of the listeners Provide that audience with tools... how to listen to the music, unveils the layers of the music
Rule #2 - Incorporating story into presentations has an exponential effect on outcomes
Get to know the Hero - the audience is the hero - charged to carry your idea out into the world
You need to know your audience
- what makes them tick?
- what is their life like?
- what motivates them?
- what makes them laugh/cry?
- what makes them deserving to win?
- View your audience as individuals - they are people who want face-to-face conversations with you.
- Try to create the feel of personal conversation
- use conversational tone
- you are the audiences mentor
Segment the Audience
- Partition the audience into smaller subgroups (don't segment them into clichéd or generalized categories).
- do research about your audience
- news articles
- social networks
- marketing publications
- industry publications