Reading List

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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
by Peter L. Phillips

Dotcom Secrets
by Russel Brunson

Value Proposition Design
by Alexander Osterwalder, Yves Pigneur

Show Your Work
by Austin Kleon

The Anatomy of Type
by Stephen Coles

Win Without Pitching Manifesto
by Blair Enns

Expert Secrets
by Russell Brunson

Zappos.com: Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh

Creative Strategy and the Business of Design
by Douglas Davis

Brand Gap
by Marty Neumeier

Work the System
by Sam Carpenter

The Ultimate Blueprint for an Insanely Successful Business
by Keith J. Cunningham

slide:ology
by Nancy Duarte

Thinking Strategically
by Avinash K Dixit and Barry J. Nalebuff

No B.S. Direct Marketing
by Dan S. Kennedy

Client Magnets
by Stephen Mayall

Cut by Cut: Editing your Film or Video
by Gael Chandler

Techniques for Film & Video Editing
by Ken Dancyger

No Bullshit Social Media
by Jason Falls, Erik Deckers

The Success Principles
by Jack Canfield

The Joy of Success
by Susan Ford Collins

Jumpstart your Creativity
by Shawn Doyle CSP, Steven Rowell

Lean In
by Sheryl Sandberg

The Confidence Code
by Katty Kay, Claire Shipman

Manage Your Day-To-Day: Build Your Routine, Find your Focus & Sharpen Your Creative Mind
edited by Joscyln K. Glei

Brand Against the Machine
by John Morgan

101 Branding Tips
by Ed Roach

Value-Based Fees: How to Charge - and Get - What You're Worth
by Alan Weiss

Creative, Inc
by Meg Mateo Ilasco, Joy Deangdeelert CHO

Don't Make Me Think
by Steve Krug

Adaptive Web Design
by Aaron Gustafson

Information Design Workbook
by Kim Baer

The Strategic Designer
by David Holston

The Accidental Creative: How to be Brilliant at a Moment's Notice
by Todd Henry

The Design of Business
by Roger Martin

Do You Matter? How great design will make people love your company
by Robert Brunner, Stweart Emery, Russ Hall

Influence: The Psychology of Persuasion
by Robert B. Caldini

The Hero's Journey: Joseph Cambell on His Life and Work
by Joseph Campbell, Phil Cousineau

Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
by Michael Port

Typographic Design
by Rob Carter

Soak Wash Rinse Spin
by Tolleson Design

Saagmeister: Made You Look
by Stefan Sagmeister, Peter Hall

Tibor Kallman, Perverse Optimist
by Peter Hall, Michael Bierut

30 Years of Swiss Typographic Discourse in the Typografische Monatblatter: TM RSI SGM 1960-90
by Louise Paradis

Futura: The Typeface
by Petra Eisele, Annette Ludwig

How to
by Michael Bierut

Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers, and Three Dimensional Designers
by Josef Muller-Brockmann

Steal Like an Artist: 10 Things Nobody Told You About Being Creative
by Austin Kleon

How to Deliver a TED Talk: Secrets of the Worlds Most Inspiring Presentations
by Jeremy Donovan

In Process: See inside a lettering artist's sketchbook and processes, from pencil to vector
by Jessica Hische, Louise Fili

The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork
by Martina Flor

The Design of Everyday Things: Revised and Expanded Edition
by Don Norman

The Brand Flip: Why customers now run companies and how to profit from it
by Marty Neumeier

The Vignelli Canon
by Massimo Vignelli

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
by David C. Baker

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur

The Visual History of Type
by Paul McNeil

Never Use Futura
by Douglas Thomas, Ellen Lupton

Design is Storytelling
by Ellen Lupton

Now You See It and Other Essays on Design
by Michael Bierut

The Freelance Manifesto: A Field Guide for the Modern Motion Designer
by Joey Korenman

Leaders Eat Last Deluxe: Why Some Teams Pull Together and Others Don't
by Simon Sinek

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
by Nancy Duarte, Patti Scnchez

Josef Muller-Brockmann: Pioneer of Swiss Graphic Design
by Lars Muller, Paul Rand

Typographic Systems of Design
by Kimberly Elam

Geometry of Design
by Kimberly Elam

Handstyle Lettering: From Calligraphy to Typography
by Viction Workshop

Type Matters!
by Jim Williams, Ben Casey

Starts with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

The Power of Self-Confidence: Become Unstoppable, Irresistible, and Unafraid in Every Area of Your Life
by Brian Tracy

The Compound Effect
by Darren Hardy

ZAG: The #1 Strategy of High-Performance Brands (One-Off)
by Marty Neumeier

7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher
by Jim Rohn

Archetypes in Branding: A Toolkit for Creatives and Strategists
by Margaret Hartwell, Joshua C. Chen

Paper Folding Templates for Print Designs: Formats, Techniques and Design Considerations for Innovative Paper Folding
by Trish Witkowski

Social Media Campaigns: Strategies for Public Relations and Marketing
by Carolyn Mae Kim

Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller